{"id":6163,"date":"2025-11-24T15:56:14","date_gmt":"2025-11-24T15:56:14","guid":{"rendered":"https:\/\/bizedgeapp.com\/blog\/?p=6163"},"modified":"2025-11-24T15:56:16","modified_gmt":"2025-11-24T15:56:16","slug":"why-eliminating-performance-review-bias-is-important","status":"publish","type":"post","link":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important","title":{"rendered":"Why Eliminating Performance Review Biases is Important"},"content":{"rendered":"\n<p>Performance review biases are one of the biggest threats to fair <a href=\"https:\/\/bizedgeapp.com\/blog\/conducting-effective-performance-reviews#:~:text=Performance%20reviews%20are,valuable%20over%20time%3F\" target=\"_blank\" rel=\"noreferrer noopener\">employee evaluation<\/a>. They influence promotions, salary adjustments, career growth opportunities, and how employees feel about their contribution to the company. Yet even the best-structured appraisal systems can be weakened by something subtle but powerful which is performance review biases.<\/p>\n\n\n\n<p>As HR teams prepare for the fast-changing workplace demands of 2026, eliminating these biases is now important. It is essential for building fair evaluations, strengthening trust, and improving overall team performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Eliminating Performance Review Biases Matters Now<\/h2>\n\n\n\n<p>The modern workplace has evolved. Remote work, hybrid teams, skills-based hiring, and data-driven decision-making have changed expectations around fairness and transparency. Employees are more aware of how bias affects their growth and they expect HR to address it.<\/p>\n\n\n\n<p>Removing performance review biases helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve employee morale and retention<\/li>\n\n\n\n<li>Build a stronger culture of fairness and accountability<\/li>\n\n\n\n<li>Strengthen leadership credibility<\/li>\n\n\n\n<li>Make smarter promotion and salary decisions<\/li>\n\n\n\n<li>Create more accurate performance data for workforce planning<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A Quick Truth: Humans Are Naturally Biased<\/h2>\n\n\n\n<p>Before diving into specific performance review biases, it\u2019s important to acknowledge one thing; humans are naturally biased.<\/p>\n\n\n\n<p>Bias is a <a href=\"https:\/\/bizedgeapp.com\/blog\/how-to-create-a-more-inclusive-workplace-without-bias#:~:text=What%20is%20Bias,opportunity%20to%20thrive.\" target=\"_blank\" rel=\"noreferrer noopener\">mental shortcut<\/a> the brain uses to make quick decisions. While this helps us navigate daily life, it also means judgments are not always objective. People tend to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Favor familiar people or behaviors<\/li>\n\n\n\n<li>Remember recent events more clearly than older ones<\/li>\n\n\n\n<li>Rely on stereotypes or assumptions<\/li>\n\n\n\n<li>Fill in gaps with personal experiences<\/li>\n<\/ul>\n\n\n\n<p>In <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/performance-evaluation-examples#:~:text=Performance%20evaluations%20are,your%20feedback%20process.\" target=\"_blank\" rel=\"noreferrer noopener\">performance reviews<\/a>, these unconscious tendencies can quietly influence how managers score or perceive employees without realizing it. This is exactly why HR must intentionally build systems that reduce the impact of human bias.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10 Performance Review Biases You Must Eliminate Before 2026<\/h2>\n\n\n\n<p>Below are the most common performance review biases affecting organizations today, including what they look like and how to fix them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">1. Recency Bias<\/h2>\n\n\n\n<p>This happens when managers judge employees based only on their <a href=\"https:\/\/www.equalture.com\/bias-overview\/what-is-recency-bias\/#:~:text=Recency%20bias%20is%20a%20cognitive%20bias%20that%20causes%20a%20person%20to%20remember%20the%20most%20recent%20events%2C%20activities%20or%20people%2C%20among%20others%2C%20more%20clearly%20than%20the%20preceding%20ones.%20This%20bias%20can%20influence%20judgement%20and%20decision%2Dmaking%2C%20because%20we%20overemphasise%20the%20importance%20of%20recent%20experiences%20or%20information.\" target=\"_blank\" rel=\"noreferrer noopener\">most recent actions<\/a>, rather than their performance throughout the entire review period.<\/p>\n\n\n\n<p>Example:<br>An employee did exceptionally well in Q1\u2013Q3 but made minor mistakes in Q4. The manager focuses only on the Q4 slip and scores them poorly.<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use continuous performance tracking tools<\/li>\n\n\n\n<li>Encourage monthly or quarterly check-ins<\/li>\n\n\n\n<li>Document performance throughout the year<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">2. Halo Effect<\/h2>\n\n\n\n<p>This occurs when one positive trait overshadows other areas where the employee needs improvement.<\/p>\n\n\n\n<p>Example:<br>An employee is great at communication, so the manager assumes they are equally strong in teamwork or project execution even if evidence says otherwise.<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluate each competency separately<\/li>\n\n\n\n<li>Compare ratings against actual documented achievements<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\">3. Horn Effect<\/h3>\n\n\n\n<p>The horn effect happens when a manager allows one negative behavior, mistake, or trait to overshadow the employee\u2019s overall performance. Instead of evaluating the person based on a balanced view of their work, the manager forms a negative impression and begins to interpret everything the employee does through that lens.<\/p>\n\n\n\n<p>Example<\/p>\n\n\n\n<p>If an employee misses a deadline once, the manager may start assuming they are \u201cnot reliable,\u201d even if they consistently deliver quality work in other areas. This single negative event shapes all future judgments, leading to lower ratings that don\u2019t reflect the employee\u2019s actual contributions.<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus on performance trends, not isolated events<\/li>\n\n\n\n<li>Encourage objective evidence for each rating<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">4. Leniency Bias<\/h2>\n\n\n\n<p>A manager scores everyone high even though they have employees with notable room for improvement. This is because they want to avoid difficult conversations.<\/p>\n\n\n\n<p>Risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poor performers remain hidden<\/li>\n\n\n\n<li>High performers feel undervalued<\/li>\n<\/ul>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide manager training on tough conversations<\/li>\n\n\n\n<li>Implement calibration sessions across departments<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">5. Harshness (Strictness) Bias<\/h2>\n\n\n\n<p>This bias occurs when a manager rates employees lower than their actual performance deserves. It often stems from a belief that being overly critical will push people to do better, or from naturally high or rigid expectations. As a result, even strong performers may receive low scores.<\/p>\n\n\n\n<p>Risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low morale<\/li>\n\n\n\n<li>Incorrect talent ranking<\/li>\n\n\n\n<li>Poor succession planning<\/li>\n<\/ul>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use rating guidelines and scoring rubrics<\/li>\n\n\n\n<li>Compare individual managers\u2019 scoring patterns to overall trends<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">6. Similar-to-Me Bias<\/h2>\n\n\n\n<p>Managers favor employees who share similar hobbies, backgrounds, work styles, or personality types.<\/p>\n\n\n\n<p>Example:<br>A manager who prefers extroverted employees underrates quiet high performers.<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduce 360-degree feedback<\/li>\n\n\n\n<li>Encourage managers to evaluate outcomes, not personality<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">7. Contrast Bias<\/h2>\n\n\n\n<p>This happens when an employee is judged based on comparison with another employee instead of their actual performance.<\/p>\n\n\n\n<p>Example:<br>If a star performer is reviewed first, the next person may appear weaker regardless of their true performance.<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use standardized rating scales<\/li>\n\n\n\n<li>Evaluate employees against expectations, not each other<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">8. Gender Bias<\/h2>\n\n\n\n<p>Gender bias occurs when managers <a href=\"https:\/\/builtin.com\/diversity-inclusion\/gender-bias-in-the-workplace#:~:text=Performance%20Review%20Bias,them%20open%2Dended.\" target=\"_blank\" rel=\"noreferrer noopener\">allow stereotypes<\/a> or preconceived assumptions about men or women to influence how they interpret performance, behavior, leadership style, or potential. Instead of judging employees strictly based on outcomes and competencies, evaluations become colored by societal expectations of how each gender \u201cshould\u201d act.<\/p>\n\n\n\n<p>This often shows up subtly. Women may be unfairly labeled as \u201ctoo emotional,\u201d \u201cnot assertive enough,\u201d or \u201cbetter suited for supportive roles.\u201d Men, on the other hand, may be assumed to be \u201cnatural leaders,\u201d \u201cmore decisive,\u201d or \u201cless suited for detail-heavy tasks.\u201d<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Train managers on inclusive language<\/li>\n\n\n\n<li>Require evidence-backed feedback<\/li>\n\n\n\n<li>Remove gendered terms in evaluation forms<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">9. Attribution Bias<\/h2>\n\n\n\n<p>Attribution bias occurs when managers make unfair assumptions about why an employee succeeded or failed. Instead of looking at the full context, they attribute results either to the employee\u2019s personal qualities or to external circumstances often inconsistently.<\/p>\n\n\n\n<p>Example:<br>\u201cSales improved because the market was good, not because you worked hard.\u201d<br>\u201cSales dropped because you didn\u2019t try hard enough.\u201d<\/p>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Evaluate context and data before scoring<\/li>\n\n\n\n<li>Ask managers to include specific examples<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\">10. Central Tendency Bias<\/h2>\n\n\n\n<p>This happens when managers avoid taking a clear stance during evaluations. Instead of giving very high or very low ratings even when an employee\u2019s performance clearly justifies it, they place everyone in the \u201caverage\u201d category. This usually comes from a desire to avoid conflict, prevent debates during calibration, or simply because the manager feels uncomfortable making strong judgments.<\/p>\n\n\n\n<p>Risks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hides high performers<\/li>\n\n\n\n<li>Discourages improvement<\/li>\n\n\n\n<li>Creates unfair compensation decisions<\/li>\n<\/ul>\n\n\n\n<p>How to eliminate it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare ratings with actual goals achieved<\/li>\n\n\n\n<li>Use score distribution guidelines<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How HR Teams Can Eliminate Performance Review Biases Before 2026<\/h2>\n\n\n\n<p>To make real progress, HR must take a structured and proactive approach. Below are effective strategies.<\/p>\n\n\n\n<p>1. Train Managers on Bias Awareness: Bias is often unconscious. Regular training helps managers identify and correct biased evaluation habits.<\/p>\n\n\n\n<p>2. Use Data-Driven Performance Management Systems: <a href=\"https:\/\/bizedgeapp.com\/product\/performance\" target=\"_blank\" rel=\"noreferrer noopener\">Digital tools<\/a> help track performance year-round, reducing reliance on memory or subjective opinions.<\/p>\n\n\n\n<p>Look for systems that allow:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Real-time feedback<\/li>\n\n\n\n<li>Goal tracking<\/li>\n\n\n\n<li>Performance analytics<\/li>\n\n\n\n<li>Multi-level approval and review<\/li>\n<\/ul>\n\n\n\n<p>3. Encourage Continuous Documentation: Managers should note achievements, challenges, and feedback regularly not once a year. This reduces recency bias and improves accuracy.<\/p>\n\n\n\n<p>4. Standardize Evaluation Forms: Use consistent rating criteria across roles and departments.This prevents managers from creating their own definitions of what \u201cexcellent\u201d or \u201caverage\u201d means.<\/p>\n\n\n\n<p>5. Implement Calibration Sessions: Bringing managers together to compare ratings helps eliminate inconsistencies and extreme biases.<\/p>\n\n\n\n<p>6. Include Multiple Sources of Feedback: Peer, self, and upward feedback helps reduce manager-driven biases.<\/p>\n\n\n\n<p>7. Review Language Used in Feedback: HR should watch out for vague statements (\u201cnot a team player\u201d), personality-based comments and gendered or stereotype-driven language<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance reviews are one of the most critical moments in the employee experience. They influence promotions, salary adjustments, career growth opportunities, and how employees feel about their contribution to the company.<br \/>\nAs HR teams prepare for the fast-changing workplace demands of 2026, eliminating these biases is now important.<\/p>\n","protected":false},"author":12,"featured_media":6164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[368,516,377,632],"class_list":["post-6163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","tag-business","tag-hr","tag-performance-management","tag-performance-review-biases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Eliminating Performance Review Biases is Important | Bizedge<\/title>\n<meta name=\"description\" content=\"Removing performance review biases helps you improve employee morale and retention, build a stronger culture of fairness and accountability\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Eliminating Performance Review Biases is Important | Bizedge\" \/>\n<meta property=\"og:description\" content=\"Removing performance review biases helps you improve employee morale and retention, build a stronger culture of fairness and accountability\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important\" \/>\n<meta property=\"og:site_name\" content=\"Bizedge\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bizedgeapp.fb\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T15:56:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T15:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oluwatomisin Adeyemi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BizEdgeapp\" \/>\n<meta name=\"twitter:site\" content=\"@BizEdgeapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oluwatomisin Adeyemi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Eliminating Performance Review Biases is Important | Bizedge","description":"Removing performance review biases helps you improve employee morale and retention, build a stronger culture of fairness and accountability","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important","og_locale":"en_US","og_type":"article","og_title":"Why Eliminating Performance Review Biases is Important | Bizedge","og_description":"Removing performance review biases helps you improve employee morale and retention, build a stronger culture of fairness and accountability","og_url":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important","og_site_name":"Bizedge","article_publisher":"https:\/\/www.facebook.com\/bizedgeapp.fb","article_published_time":"2025-11-24T15:56:14+00:00","article_modified_time":"2025-11-24T15:56:16+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg","type":"image\/jpeg"}],"author":"Oluwatomisin Adeyemi","twitter_card":"summary_large_image","twitter_creator":"@BizEdgeapp","twitter_site":"@BizEdgeapp","twitter_misc":{"Written by":"Oluwatomisin Adeyemi","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#article","isPartOf":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important"},"author":{"name":"Oluwatomisin Adeyemi","@id":"https:\/\/bizedgeapp.com\/blog\/#\/schema\/person\/8ca479775ac3f46732761479fe3cb426"},"headline":"Why Eliminating Performance Review Biases is Important","datePublished":"2025-11-24T15:56:14+00:00","dateModified":"2025-11-24T15:56:16+00:00","mainEntityOfPage":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important"},"wordCount":1222,"publisher":{"@id":"https:\/\/bizedgeapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#primaryimage"},"thumbnailUrl":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg","keywords":["Business","HR","Performance management","performance review biases"],"articleSection":["Feature"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important","url":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important","name":"Why Eliminating Performance Review Biases is Important | Bizedge","isPartOf":{"@id":"https:\/\/bizedgeapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#primaryimage"},"image":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#primaryimage"},"thumbnailUrl":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg","datePublished":"2025-11-24T15:56:14+00:00","dateModified":"2025-11-24T15:56:16+00:00","description":"Removing performance review biases helps you improve employee morale and retention, build a stronger culture of fairness and accountability","breadcrumb":{"@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#primaryimage","url":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg","contentUrl":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2025\/11\/elegant-young-man-working-office-scaled.jpg","width":2560,"height":1707,"caption":"a man looking at a woman surprised with the data on the paper he is holding - performance review biases - BizEdge blog"},{"@type":"BreadcrumbList","@id":"https:\/\/bizedgeapp.com\/blog\/why-eliminating-performance-review-bias-is-important#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bizedgeapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Why Eliminating Performance Review Biases is Important"}]},{"@type":"WebSite","@id":"https:\/\/bizedgeapp.com\/blog\/#website","url":"https:\/\/bizedgeapp.com\/blog\/","name":"Bizedge","description":"","publisher":{"@id":"https:\/\/bizedgeapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bizedgeapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bizedgeapp.com\/blog\/#organization","name":"BizEdge","url":"https:\/\/bizedgeapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizedgeapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2021\/12\/Bizedge-Logo-1.svg","contentUrl":"https:\/\/bizedgeapp.com\/blog\/wp-content\/uploads\/2021\/12\/Bizedge-Logo-1.svg","width":123,"height":28,"caption":"BizEdge"},"image":{"@id":"https:\/\/bizedgeapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bizedgeapp.fb","https:\/\/x.com\/BizEdgeapp","https:\/\/www.instagram.com\/bizedge.app\/","https:\/\/www.linkedin.com\/company\/bizedgeapp\/","https:\/\/www.youtube.com\/channel\/UC8geiisYfnO_QP5tkQGpbiw\/"]},{"@type":"Person","@id":"https:\/\/bizedgeapp.com\/blog\/#\/schema\/person\/8ca479775ac3f46732761479fe3cb426","name":"Oluwatomisin Adeyemi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bizedgeapp.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/69d8045e8ab2d16b5a7a6e6889b9bedc1c3432f57faa1f0597b8234ea87a8367?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d8045e8ab2d16b5a7a6e6889b9bedc1c3432f57faa1f0597b8234ea87a8367?s=96&d=mm&r=g","caption":"Oluwatomisin Adeyemi"}}]}},"_links":{"self":[{"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":1,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":6165,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/posts\/6163\/revisions\/6165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/media\/6164"}],"wp:attachment":[{"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bizedgeapp.com\/blog\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}