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The Role of Employer Branding in Attracting Top Talent
How frequently do you witness a queue of excellent applicants forming beneath your office or flooding you with emails filled out? What is the connection between employer branding and attracting top talent?
Most likely, your employer branding strategy isn’t drawing in top talent to your organisation. If that’s the case, you should read this article right away. It goes into great detail about the importance of an employer brand in luring top talent and offers some tried-and-true strategies for differentiating your business from the competition.
Even if they were unemployed, 69% of job applicants would not accept a position with a company that had a poor reputation. Let’s learn more about the importance of employer branding.
How to Attract Top Talent with a Strong Employer Brand
This study indicates that when it comes to recruitment techniques, 78% of global CEOs rank employer branding as a top priority and a crucial area to spend. Why should it also be your top priority? A strong employment brand has the power to influence prospective employees to choose your business over rivals. It serves the following three primary purposes for efficient talent attraction:
- Distinctiveness
- Credibility
- Competitiveness
Let’s talk about each one separately.
Distinctiveness
What sets your business apart from the competition and makes it unique? Your distinct identity might be emphasised by your workplace brand. It demonstrates how you are different from other employers and what you specifically have to offer that they do not.
Credibility
Developing a positive employer brand helps you build reputational capital. In the eyes of those who are considering your job offers, it enhances your brand image. Your reputation will increase in direct proportion to how well you position yourself in the hiring environment. As a result, your chances of luring the largest fish in the prospective pond are increased.
Competitiveness
Employment branding is a great option if you’re having trouble competing in attracting top talent. It’s practically essential for surpassing your rivals. Your competitive advantages and strengths are more apparent than ever if your employer brand is consistent. As a result, instead of going to your rivals, they draw the greatest talent to your business.
Five Business Executives’ Advice to Enhance Your Appeal to Potential Talents
1. Make your social media accounts and website welcoming
85% of prospective employees would check your company’s social media and website before deciding whether to apply for a job or search for another one. Thus, be sure to shine like a diamond when maintaining your employer brand. on social networking sites as well as your website.
2. Engagingly describe your brand.
Everyone loves great stories. You can elevate your brand’s story from good to outstanding with the skill of storytelling. This is what you ought to do:
- Begin with the history of your brand; emphasise the individuals who have shaped it via their enthusiasm and contributions;
- Describe the founder(s) in further detail to humanise your employer brand.
How about making a video narrative? Videos can be used to highlight the best aspects of your business and attract top talent. Notably, a recruitment video by itself can increase the number of applications by 36%.
3. Invest in diversity, equality, and inclusion (DEI)
To demonstrate your DEI strategy to potential employees and help them see it in action, you should provide some examples to develop an appealing and genuine employer brand.
According to Stephan Baldwin, there are a few things you may do to foster DEI at work:
- Organise employee resource groups (ERGs)
- Start a DEI awareness campaign and provide staff with DEI training.
- Enjoy a variety of holidays.
- Encourage coaching and mentoring
- Adhere to inclusive and diverse recruiting procedures.
- Build a welcoming workplace
4. Create a compelling benefits package
You can attract more top-tier prospects by creating a strong employee benefits package. The most sought-after benefits for employees are usually those that pertain to health and families, flexible work schedules, remote work opportunities, professional growth, and complimentary amenities such as refreshments and meals.
5. Encourage your staff members to represent your brand
An enthusiastic worker who advocates for the company and represents it both internally and outside is known as an employee brand ambassador.
Last words
Create a positive image of your organisation, and hunt for the best talent to recruit highly-skilled professionals in any field you need. Looking for a unique talent to fill any vacancy quickly and easily with your employer brand in mind? Give it a shot!
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